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Research papers

Problems of joint sponsored readership survey in France

In France, each year a National Readership survey is conducted under the sponsorship of the Centre d'Etudes des Supports de Publicite (CESP). The CESP is a private association of about 200 members who are either Advertisers, Advertising Agencies or...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Jean Michel Agostini
June 15, 1972
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Citation

Agostini, J. M. (1972a, June 15). Problems of joint sponsored readership survey in France. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/problems-of-joint-sponsored-readership-survey-in-france-


Research papers

Problems of joint sponsored readership survey: A summary

My task, then, is to try and talk collectively about the problems of joint sponsored readership surveys on the basis of experience in five different markets, represented by the written papers. I think we might begin by taking a phrase from the Dutch...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Michael M. Brown
June 15, 1972
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Citation

Brown, M. M. (1972a, June 15). Problems of joint sponsored readership survey: A summary. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/problems-of-joint-sponsored-readership-survey-a-summary


Research papers

Problems of joint sponsored readership survey: UK

This paper falls into two main sections: In the first, some brief account is given, as background, of the history of joint readership research in Britain, of the present administration of the National Readership Survey and of Its methods, content,...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Michael M. Brown
June 15, 1972
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Citation

Brown, M. M. (1972a, June 15). Problems of joint sponsored readership survey: UK. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/problems-of-joint-sponsored-readership-survey-uk


Research papers

Problems of joint sponsored readership surveys: The Netherlands

The history of the joint sponsored readership survey in the Netherlands is of a very recent date. Before 1966 only one attempt has been made, namely by a number of advertising agencies and advertisers. After this experiment in the beginning of the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Jan D. Noordhoff
June 15, 1972
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Citation

Noordhoff, J. D. (1972a, June 15). Problems of joint sponsored readership surveys: The Netherlands. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/problems-of-joint-sponsored-readership-surveys-the-netherlands


Research papers

Application of discriminant analysis to the Italian readership survey data

The objective of this paper is to present an experiment conducted in Italy aiming at a more comprehensive use of the data of the Italian readership Survey (l.S.P.I,). The experiment had the scope to establish : - to what extent the audiences reached...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Gilberto Valentini
June 15, 1972
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Citation

Valentini, G. (1972a, June 15). Application of discriminant analysis to the Italian readership survey data . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/application-of-discriminant-analysis-to-the-italian-readership-survey-data-


Research papers

Problems of joint sponsored readership surveys: Italy

Readership surveys in Italy refer only to the periodical press. No information is available as regards the daily press and technical publications . So far as concerns daily newspapers the reasons for this are to be found in the following causes: a)...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Maria Macchi
June 15, 1972
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Citation

Macchi, M. (1972a, June 15). Problems of joint sponsored readership surveys: Italy. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/problems-of-joint-sponsored-readership-surveys-italy


Research papers

Towards an improved reading and noting technique

This experiment has, we believe for the first time, demonstrated that it is possible (in fact without having to "mount eye cameras onto magazines or their readers" to take a technique on which over the years millions of dollars and pounds have been...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Authors: Robert Fletcher, Bill Mabey
June 15, 1971
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Citation

Fletcher and Mabey (1971a, June 15). Towards an improved reading and noting technique. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/towards-an-improved-reading-and-noting-technique


Research papers

Application of primary surveys and desk research to media planning

This paper is to outline and illustrate where and to what extent market research can become a valuable tool of media planning; it will attempt to describe the basic instruments of media research, the methods applied in compiling this research...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Friedrich A. Rode
September 1, 1970
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Citation

Rode, F. A. (1970a, September 01). Application of primary surveys and desk research to media planning. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/application-of-primary-surveys-and-desk-research-to-media-planning


Research papers

Application of primary surveys and desk research to media planning (German)

This paper is to outline and illustrate where and to what extent market research can become a valuable tool of media planning; it will attempt to describe the basic instruments of media research, the methods applied in compiling this research...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Friedrich A. Rode
September 1, 1970
×

Citation

Rode, F. A. (1970a, September 01). Application of primary surveys and desk research to media planning (German). ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/application-of-primary-surveys-and-desk-research-to-media-planning-german-